CARFAX Case Study
Driving Faster Customer Service
CARFAX owns the world’s largest vehicle history database. Their vehicle history reports help millions of customers every day to confidently shop, buy, own, and sell used cars. In their Centreville, VA location they have 150 agents in customer service and sales who on a daily basis assist customers, dealers, banks, insurance agents and service shops to interpret a vehicle’s past. Salesforce’s CRM (customer relationship management) platform has been integral to CARFAX’s sales and customer service teams.